This Mashable.com post from October 13 features a plethora of Word of Mouth Marketing tools. I currently use many of them and this handy resource gives me a few new ones to test. My favorite two tools are Google Alerts and Hootsuite. Every marketer, business owner, sales person, etc. should investigate as many of these tools as possible. Also, do not forget Andy Sernovitz’s Word of Mouth Marketing Bible - Word of Mouth Marketing - How Smart Companies Get People Talking, Revised Edition.
Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via @springcreekgrp on Twitter.
By now, most consumer marketers…
