In December 2008 The Linux Foundation, the nonprofit organization dedicated to accelerating the growth of Linux, launched a “We’re Linux” video contest. The goal of this contest was to get linux fans around the world to create a one minute video to further the adoption of the Linux operating system. On April 9, 2009, The Linux Foundation announced the winner.
I have watched the winning video and the two runners-up. The videos are well done and as a Linux fan I like them, but if I was a MAC or PC user they would not get me interested to try Linux. I am the type of person that needs a little bit of substance. If the target audience for this competition is non-Linux users, I believe the target audience has been missed. Apple and Microsoft are able to spend millions of dollars on all sorts of research to uncover the the needs of their target audience and that gives them an advantage over their open source competitors. Having said that, the winning video is evocative. This is the winning video.
The next video is the first of the two runners-up. The visuals are very interesting and engaging. I could see this video appeal to those with strong visual arts backgrounds.
The Origin… from Agustin Eguia on Vimeo.
The second of the two runners-up videos is French and a lot of fun. It is also comedic in tone. To me, this video is for Linux users and not non-Linux users.
I spent more time at The Linux Foundation website and I found a Linux video submission that speaks to me, a computer power user. What I like most about this video is that it is direct and to the point. When you watch, you know who extactly the video is speaking too. This is a good starting concept. I would have liked to see this ad with better copy, visuals and music. If this video was as polished as the first two, maybe it would have won or been a runners-up.
@dmgerbino

